Bump bump bump
Last night I saw a Wishbone Salad commercial featuring Spank Rock's "Bump." I wonder if Wishbone has ever heard any of the lyrics to that song other than "Bump" which is in the commercial? Spank Rock isn't exactly what I'd associate with salad dressing.
I could have sworn I heard Twista's rendition of Lovely Day playing in the background of some pharmaceutical commercial last night as well.
Recently the Cool Kid's were also featured in a Rhapsody commercial, but apparently their contract must have ended or something because they were edited out of the commercial. I know some Cool Kid's fans were upset when the commercial came out. When "indie" groups become popular there's always a tension between the old fans and the new fans as if there is some right that the old fans have. As if their secret has been discovered. Sony even featured Jose Gonzalez cover of a song by another obscure artist, The Knife in a Brevia commercial. Both Jose's and The Knife's versions are amazing and so uniquely different.
I remember how upset I was (stupidly) when a Modest Mouse song was featured in a minivan commercial, and not just a Modest Mouse song, but one from their best album "The Moon and Antarctica." I don't think that's what set them off, I think Issac Brock realized he had a high school education and a contract with Sony that would allow them to sell out. They proceeded to make one of their worst albums, so bad in fact that their drummer didn't even want to do it. However, I'm proud that a man with such a terrible voice and insanely quirky song-writing style became so famous. It just kind of shows how people were craving for some change in popular music.
I know I didn't clearly state the thesis of this post in the opening, so I'm just going to give it to you in the conclusion paragraph like I had (I didn't know that there was a thesis when I started writing this and I'm not really sure if there is one.) If an indie band is in a TV commercial for something lame (i.e. Rhapsody), does that mean all hope is lost for your indie band remaining "indie?" Yeah... probably, but who cares? With the rise of bedroom studios there's enough indie music to last you a million years.
I might do a post later on where I link some videos of commercials to indie rock legends, like modest mouse and the minivan.
I could have sworn I heard Twista's rendition of Lovely Day playing in the background of some pharmaceutical commercial last night as well.
Recently the Cool Kid's were also featured in a Rhapsody commercial, but apparently their contract must have ended or something because they were edited out of the commercial. I know some Cool Kid's fans were upset when the commercial came out. When "indie" groups become popular there's always a tension between the old fans and the new fans as if there is some right that the old fans have. As if their secret has been discovered. Sony even featured Jose Gonzalez cover of a song by another obscure artist, The Knife in a Brevia commercial. Both Jose's and The Knife's versions are amazing and so uniquely different.
I remember how upset I was (stupidly) when a Modest Mouse song was featured in a minivan commercial, and not just a Modest Mouse song, but one from their best album "The Moon and Antarctica." I don't think that's what set them off, I think Issac Brock realized he had a high school education and a contract with Sony that would allow them to sell out. They proceeded to make one of their worst albums, so bad in fact that their drummer didn't even want to do it. However, I'm proud that a man with such a terrible voice and insanely quirky song-writing style became so famous. It just kind of shows how people were craving for some change in popular music.
I know I didn't clearly state the thesis of this post in the opening, so I'm just going to give it to you in the conclusion paragraph like I had (I didn't know that there was a thesis when I started writing this and I'm not really sure if there is one.) If an indie band is in a TV commercial for something lame (i.e. Rhapsody), does that mean all hope is lost for your indie band remaining "indie?" Yeah... probably, but who cares? With the rise of bedroom studios there's enough indie music to last you a million years.
I might do a post later on where I link some videos of commercials to indie rock legends, like modest mouse and the minivan.
posted by Jonathan Rowny at 8:10 AM
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